Confronting Institutional Cowardice: A Leader’s Duty

Karl Bimshas
3 min readNov 5, 2024
Confronting Institutional Cowardice: A Leader’s Duty by Karl Bimshas

Institutional cowardice is the unwillingness or refusal of an organization — or those in positions of authority within it — to address, confront, or take responsibility for wrongdoing, difficult decisions, or necessary change. Instead of acting in alignment with stated values or addressing problems that affect individuals or the community, these institutions prioritize maintaining the status quo, protecting reputations, or avoiding conflict. This behavior ultimately undermines the organization’s integrity, weakens its impact, and often leads to a culture where ethical compromises are made regularly, creating an environment that harbors harm and disillusionment.

Three Habits of Institutional Cowardice

1. Self-Preservation: Individuals or groups within the institution may prioritize protecting their positions, status, or security over addressing issues that require moral courage. In environments marred by institutional cowardice, self-preservation often manifests as a reluctance to take risks, challenge authority, or stand up for what is right — fearing personal or professional consequences.

Reflect: Have you ever witnessed a decision at work that valued self-preservation over integrity? How did it impact you and others?

2. Calculated Inaction: This is the deliberate choice to do nothing in the face of issues that demand attention, often under the guise of waiting for more information or planning a more “strategic” response. In institutions driven by cowardice, calculated inaction becomes a strategy to avoid accountability, sidestep controversy, or delay difficult choices. Rather than confronting problems directly, leaders may adopt this strategy to maintain a façade of stability and control, effectively ignoring deeper issues.

Reflect: Are there issues in your organization that never seem to be addressed, no matter how often they’re discussed? What might be the impact of this inaction?

3. Moral Evasion: This is the intentional avoidance of ethical responsibility by rationalizing or downplaying the significance of an issue. Moral evasion includes shifting blame, ignoring ethical considerations, or reinterpreting values to justify inaction. Leaders evade moral accountability by denying the impact of their choices (or lack thereof), often using bureaucratic processes or ambiguous policies to skirt responsibility. This behavior enables institutions to avoid self-reflection or change, creating a culture where ethical integrity is compromised.

Reflect: When values are reinterpreted to justify inaction, what message does that send to the people affected?

Together, these elements create a cycle in which institutional cowardice persists, eroding trust and leading to an environment where issues are left unresolved and those harmed or affected are ignored or marginalized.

The Role of Effective Leaders

Effective leaders must respond to institutional cowardice with direct, unapologetic confrontation, challenging the organization to meet its ethical obligations. Recognizing the damage that self-preservation, inaction, and moral evasion inflict, they must demand transparency, accountability, and decisive action. With a solid commitment to candid communication and values-driven leadership, effective leaders must stand firm against any attempts to rationalize or sidestep responsibility.

Rather than allowing leaders to hide behind calculated inaction, effective leaders need to call them out publicly or through direct dialogue, emphasizing the harm their cowardice inflicts on individual well-being and organizational integrity. They must make other leaders examine their choices, holding a mirror to the impact of their inaction. This might mean asking direct questions like, “How do you justify this inaction when the consequences are clear?” or “What values are we demonstrating by ignoring this issue?” By pointing out the disconnect between words and actions, effective leaders encourage others to realign with stated values and consider the long-term costs of moral evasion.

Effective leaders expose the weaknesses in the institution’s practices, urging others to move beyond self-preservation and toward positive, courageous action. A commitment to transformative leadership would push others to use this circumstance as a teachable moment, advocating for systemic change while insisting on the moral courage that values-driven leadership demands.

Take Action:

  • Identify areas in your organization where institutional cowardice might be present. Are there critical issues that are ignored or minimized?
  • Challenge leaders or colleagues when you observe calculated inaction. Ask, “What is the cost of delaying this decision?”
  • Commit to addressing moral evasion by holding yourself and others accountable to ethical standards, even when uncomfortable.

Addressing institutional cowardice requires courage, consistency, and a willingness to lead by example. Effective leaders do not shy away from these challenges — they lean into them, ensuring that integrity and accountability remain at the core of their organizations.

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Karl Bimshas
Karl Bimshas

Written by Karl Bimshas

Boston-bred and California-chilled Leadership Adviser | Writer | Podcast Host who helps busy professionals who want to manage better and lead well.

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